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Gucci Unveils Its Coolest Store Window At Paragon Today

It's big, it buzzes, and it's carrying one of the most coveted Gucci handbags this season.

gucci fall winter 2015/16

In case you don’t know it yet: Alessandro Michele’s first Fall Winter ’15 collection for the Italian luxury brand is already in stores. Since assuming the role of creative director in January, Michele’s creations, like the fur-clad slippers that are a hit with the fashion crowd, have stormed their way into our Instagram feeds and onto our wishlists (the floral dresses and sweaters you see above top mine).

gucci paragon shop

Today, the brand unveils its coolest store window design yet. Turquoise and purple LED lights form a zany backdrop to a giant embroidered swallow or bee (a motif that runs throughout his pieces this season) hovering in mid-air with a Dionysus handbag in its grasp, while a carpet of flowers below it display footwear or jewellery. Other display windows feature a large embroidered snake slithering across the floor where ready-to-wear is shown on rotating rails.

Our verdict: It’s intriguing, it’s fun, it’s bold – it’s the new Gucci, and we love it. #01-38 Paragon


Like this? Read creative editor Jeanette Ejlersen’s review of the Gucci Resort ’16 collection here.