Swedish fashion brand, H&M, is finally launching their Conscious Exclusive 2017 collection.
With the Conscious line, the brand aims to do its part in protecting the earth by using environmentally friendly and ethical products while still offering the latest trends, allowing consumers to look good and at the same time feel good about what they are wearing.
This year, the main focus of the line is all about the beauty of sustainability. From dreamy, feminine frocks to elegant evening gowns, every piece is made out of sustainable materials such as BIONIC® – a polyester made of recycled shoreline waste.
The collection also features ethereal gowns, slouchy cover-ups and sequin cocktail dresses to showcase how a wide variety of looks can actually be made out of sustainable materials that can be worn for seasons to come. And for the first time ever, the exclusive collection will be launching a series of fragrances that can be mixed to create your own original scent.
Here, our best picks from the upcoming collection.