Loosely translated into the term “coziness”, hygge (pronounced “hoo-ga”) does not conform to any strict definition, and can encompass everything from an attitude to a feeling or a state of mind.
While its main focus – the importance of living well – is practiced year-round by the Danes (they were ranked first on the World Happiness Report last year, FYI) – the word is literally brought to life during the winter months as people spend most of their time indoors, wearing cozy wool sweaters by the fireplace with warm mulled wine in hand.
This might make translating the Scandinavian concept into fashion a tad difficult in Singapore, with its emphasis on warm winter clothing such as heavy knits, scarves and woollen socks. Nevertheless, there are some ideas we can pick up from this celebrated Danish concept for our tropical weather. Below, how to incorporate the aesthetic into your daily outfits:
#1: Wear breathable fabrics
Hygge is all about being relaxed and comfortable while retaining a structured silhouette. Go for lightweight and breezy fabrics that are suitable for hot, humid climates like Singapore’s, and opt for looser clothing – an oversized boyfriend shirt will do the trick – over tight-fitting ones.
#2: Go minimal
Scandinavian fashion is famous for being minimalist, which is also undeniably reflected in the hygge aesthetic of keeping things simple and easy. Ace the look by choosing unfussy cuts and shapes and neutral colours like white, black, navy blue and beige. For inspiration: These fashion showgoers’ outfits and an all-white Courreges look off the SS ’17 runway.
#3: Don’t forget loungewear
Being comfortable and feeling good at home is also essential to the concept of hygge – and it falls perfectly in line with the louche, languid pieces you see at brands like Celine and Loewe. For Spring, other labels have also gotten in on the trend with relaxed tailoring and billowy separates.
Runway and streetstyle photos: Showbit.com