Self-styled fashion pro Jamie QQ may be relatively new to the street style scene, but she’s fast become a fashion week favourite. Having blazed through Paris and Milan with an impeccable elegant-meets-edgy wardrobe – and a 5.5 month pregnancy in tow – she breaks down her favourite pieces to wear, what makes an interesting designer and how to make a statement, the Jamie QQ way.
On how she’d describe her fashion week style: “It has to represent me. I think my style is quite feminine with an edge, coupled with some sort of elegance to it. I try to incorporate some items from the brand, whoever invited me, but it has to mix and match. It has to make sense.”
On her favourite show of Spring Summer 2020: “Definitely Balenciaga. [Demna Gvasalia] is just such a designer of the moment. Not just in terms of popularity, but he speaks to the world today. [The show] just looked like all sorts of characters convened in this blue velvet setting. There is a dialogue where everybody is a little bit lost – from a Hello Kitty bag to a huge ballgown. It’s very 2019 – everyone’s trying to look for an answer and forced to co-exist in this world where there’s a blow up of information and style. And it works. It’s a real show and there’s so much story to it.”
On the street style stars we should be following:
@michelle_eli “She she’s one of the few people you see at fashion week who’s still very true to her own style.”
@akimoto_kozue “She does dark romance very well and she’s very photogenic. She also brings elegance and balance to really funky outfits and overall, she’s very elusive.”
On an emerging designer we should have on our radar “I did go to Shanghai Fashion Week and I saw a bunch of amazing designers. Once of which was a Chinese designer I personally met and I love a lot, Shuting Qiu (@shutingqiu). I like that her work has this explosion and unexpected way of putting fabric and beading together, but in a very contemporary silhouette – like an oversized blazer. She also does these printed, mesh, bodysuits. It’s truly a lot of craftsmanship and artistry that goes into it.”