Japan has been on top of its fashion game for as long as we can remember. While Japanese archival collections are often top choice amongst cult fashionistas, here are some newer labels that hold just as much artistry and credibility. It’s always recommended to pull your pieces from a multitude of different sources to diversify and expand your closet. Perhaps you’ll find your new favourite brand scrolling through a few of our new finds below. 

Cav Empt

japanese streetwear brands

japanese streetwear brands

 

Cav Empt epitomises fun, laidback streetstyle, yet in true Gen Z fashion, it’s not all just about the clothes. If you look closely enough, you’ll notice that much of the graphic design serves up as a satirical commentary on consumerism and technology.  If you’re a Bape fan, you’ll be pleased to know that the mastermind behind this label, Sk8thing, is behind the iconic label’s graphics as well. 

Facetasm

japanese brands

japanese labels

 

The most captivating aspect of Facetasm is that it’s free from itself. It is adamant about decategorisation and each of its collections is a separate entity from the last. From streetwear pieces to flowy dresses, the label revels in being undefinable. Every collection tells the story of an undiscovered new world,  through the silhouettes, textures and colours of the garments. Modern day, casual, avant garde fashion? We’d like to think so.

Kotohayokozawa

japanese brands

Kotohayokozawa is the epitome of tongue-in-cheek. Incorporating millennial humour – meme culture, campy runway props and slapstick gags during runway shows – the brand doesn’t shy away from its kitsch-factor. It still has all the staples of a collectible brand in tact, though. You can expect a heavy focus on tailoring, textures and one-of-a-kind designs.

Fukima Uchida

japanese brands

Started in 2014, this women’s label is fairly new to the scene. The most elusive of our list, each individual piece takes a fair bit of effort to get your hands on. The label has a list of stockists to contact regarding orders. Despite this, the brand still has a loyal fanbase thanks to its charming and vintage-leaning aesthetics. This is probably because it was organically grown out of the iconic Tokyo vintage store, J’Antiques. Taking inspiration from the city’s much loved second hand pieces gives Fukima Uchida an edge that is both timeless and novel.