The environment is in peril, but that does not mean there’s no longer a point in exploring the great outdoors. In fact, Luke and Lucie Meier, the fashion power couple and designers behind Jil Sander, believe that there is never a better time to venture out into nature. And if you’re doing so, why not do it in style with the debut of their outdoors-centric line Jil Sander+ line for the Fall/Winter season.
This new label is something personal for the Meiers who spend a lot of their time mountaineering, skiing, snowboarding and hiking. To see just how important this new line is to the business, one just needs to consider that a quarter of the product offerings by the company will centre around Jil Sander+ merchandise. Priced from $490 for a T-shirt to $3,390 for a coat, the collection will be stocked at the Jil Sander store here and Dover Street Market Singapore.
So just how did the Meiers envision a wardrobe made for the great outdoors? The answer is a natural evolution of the austere minimalist style that the duo has cemented for the main ready-to-wear collection. There’s also a big emphasis on gender-neutral styles for this outing – which explains why Arctic down jackets, capes, parkas, and trench coats that come with pared-down silhouettes and an earthy colour palette like sand, sage, camel and granite are all part of the vocabulary.
Made For The Great Outdoors
However, since this is a line made for braving the elements, the fabrics used in the making of the items either come with a high-performance function or that they are organic. Take for instance the Japanese denim used for items like trousers and jumpsuits which is said to be longlasting and more durable. There are also plenty of utilitarian and practical elements added into the mix. For instance, outerwear is easily packable while silk pyjamas and nightgowns are contained in their own travel bags.
And speaking of taking shelter from the harsh elements, Jil Sander+ has picked Mackintosh to kick off its series of seasonal collaborators. The outerwear specialist which has been specialising in the manipulation of bonded rubberised fabric for over 200 years was responsible for a number of coats and accessories.