Anyone who’s into uniform dressing — and perhaps seven days challenges — might want to pay really good attention to this recent announcement by Jil Sander. The brand, now spearheaded by arguably fashion’s reigning power couple Luke and Lucie Meier, just revealed that it’s launching a capsule line of white shirts.
Dubbed the Jil Sander 7 Days Shirt Collection, the premise of the collection is the popular white cotton poplin white shirts which the house’s namesake founder made a cult item among fashion circles (FYI: It was one of the best-selling pieces during the Sander’s own personal U+ collaboration with Uniqlo in 2009). And yes, as the name suggests, the outing features a shirt design meant for every day of the week.
The collection (available from March 22) shows just how far the Meiers could reinvent something as basic as a white shirt and position it as an item of everyday wear. To pique — no pun intended — the curiosity of shoppers and perhaps draw shoppers to the store, the brand has not revealed just how each of these shirts look like (the only images released are of seven garment bags and some detail shots of the designs).
But here are some details that we know of. For one, the shirts are made of premium Supima cotton and spun in Egypt. The material is a rare commodity, forming less than one per cent of all cotton grown worldwide, and is known to be stronger and softer than most varieties out there. Then there is the luxurious details like mother-of-pearl buttons that appear on the shirts.
In terms of the cuts, the designers, it seems, are taking a leaf from their own S/S ’18 runway collection which featured a melange of shirting elements and construction. According to the brand, the volume and cut of the shirts progressively gets bigger as the weekend approaches. Also, the designs come with details like traditional collars, sharp cuffs, expanded necklines, double cuffs, and open collars, both in detachable and overlapping forms. All this workmanship and touches explain why the entire set comes with a far-than-basic price tag of $8,000 (or get them individually, from $1,130-$1,530).