korean street style

The K-wave in beauty and TV have seen the Korean factor rise in fashion. From models to Youtubers, these five South Korean personalities are also known for their distinctive style that you can take inspiration from. Below, a handy shopping guide.


1. Irene Kim

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Flower power 🌸🌼🦋

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Who: With more than a million followers, Korean-American model Irene Kim is one of the hottest faces in fashion. She’s appeared on the runways of Seoul Fashion Week and was here in Singapore to walk for Exhibit during Fashion Week last year. With her brightly coloured hair and sick sense of style, her Instagram account is a must follow to say the least.

Steal her look: Irene is often seen in off-shoulder pieces with details like prints and ruffles.

Instagram @ireneisgood


2. Lee Ho-Jung

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Who: Lee Ho-Jung has starred in Zico’s music videos, and modelled alongside him in fashion campaigns for Polham, a Korean winterwear label. She’s even appeared in K-drama, Scarlet Heart Ryeo. Next up for Lee: International fame, we bet.

Steal her look: She’s so gorgeous she doesn’t need much to shine. And so, she’s often seen in simple and understated pieces like T-shirts and denim co-ords.

Instagram @holly608


3. Yoni Pai

Who: She’s one half of the design label, Steve J & Yoni P, launched in 2006, and her style is exactly what you can expect from Hallyu fashion. Think clothes in bright pastels and quirky cuts that are experimental and cool.

Steal her look: The girl loves yellow, and we too adore everything marigold-hued. Her outfit above of a T-shirt, cream pencil skirt and burgundy boots is a classic way to pull off contrasting colour tones while looking totally put-together.

Instagram @yonipai

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4. Park Soo Joo

Who: Model Park Soo Joo has graced the runways of Chanel and Balmain, and was also named L’Oréal ambassador in 2015. She always has striking hair — pastel pink hair or pale blonde, and has been seen on covers for the likes of Allure and Vogue — which explains why she has over 500k followers on Instagram.

Steal her look: She’s often seen in outfits that show off her long limbs. Thus, Soo Joo is no stranger to the slip dress, even attending the CFDA Awards in a slip of pastel pink.

Instagram @soojmooj


5. Qjin & Qwon

Who: Twin sisters Qjin & Qwon are fashion Youtubers who run the channel Q2han. They refer to themselves as QQ (which stand for ‘too cute’), while their loyal fan base of around 350,000 subscribers are ‘Qtees’. These twins are best known for their style vlogs and DIY fashion tutorials — the reason why they have garnered more than 24 million views since they started the channel in 2011.

Steal their look: Though they are often edgy garments, they aren’t afraid to look feminine, like in floral maxi granny dresses. They make it all very trendy, pairing these with sneakers, slides and purses.

Instagram @q2han