The K-wave in beauty and TV have seen the Korean factor rise in fashion. From models to Youtubers, these five South Korean personalities are also known for their distinctive style that you can take inspiration from. Below, a handy shopping guide.
1. Irene Kim
Who: With more than a million followers, Korean-American model Irene Kim is one of the hottest faces in fashion. She’s appeared on the runways of Seoul Fashion Week and was here in Singapore to walk for Exhibit during Fashion Week last year. With her brightly coloured hair and sick sense of style, her Instagram account is a must follow to say the least.
Steal her look: Irene is often seen in off-shoulder pieces with details like prints and ruffles.
2. Lee Ho-Jung
Who: Lee Ho-Jung has starred in Zico’s music videos, and modelled alongside him in fashion campaigns for Polham, a Korean winterwear label. She’s even appeared in K-drama, Scarlet Heart Ryeo. Next up for Lee: International fame, we bet.
Steal her look: She’s so gorgeous she doesn’t need much to shine. And so, she’s often seen in simple and understated pieces like T-shirts and denim co-ords.
3. Yoni Pai
Who: She’s one half of the design label, Steve J & Yoni P, launched in 2006, and her style is exactly what you can expect from Hallyu fashion. Think clothes in bright pastels and quirky cuts that are experimental and cool.
Steal her look: The girl loves yellow, and we too adore everything marigold-hued. Her outfit above of a T-shirt, cream pencil skirt and burgundy boots is a classic way to pull off contrasting colour tones while looking totally put-together.
Read more on the next page.