You may know your K-beauty brands inside out, but what of Korean fashion? Apart from high street chain Style Nanda and G-Dragon‘s label Peaceminusone, the city’s fashion landscape is home to countless designers adept at turning out the edgiest and trendiest — popular with your favourite Korean celebrities and locals alike. Whether your style is girly, streetwise or androgynous, below, a wide array of options by way of fifteen brands that promise one thing above all: wearable clothing and accessories. Knock yourself out.
Cover image: Dew E Dew E
The it girl of the moment, Korean-American Kathleen Hanhee Kye graduated with a masters in menswear from Central Saint Martins in 2011, and set up Kye that same year. “Kye is all about casual wear, fun, a bit rude, it’s unisex, but more focused on women,” Kye has said. The designer who has collaborated with popular brands like Gentle Monster, Adidas and shu uemura, is also friends with Irene Kim, Big Bang and C.L.
#HYEINSEO SS18 Stockists – VFiles, NY @vfiles – Kith, NY & Miami @kith – H. Lorenzo, LA @h_lorenzo – Wild Style, LA @wildstylela – Shop Super Street, LA @shopsuperstreet – Urban Oxygen, Chicago @urbanoxygen – 017, Vancouver @017shop – Machine-A, London @machine_a – Stone Soup, Brescia @st1soupcrew – KM20, Moscow @kuznetskymost20 – Whatever Works, NSW @whateverworks.official – Space Mue, Seoul @spacemue – Rare Market, Seoul @raremarket_official – Candy/Fake, Tokyo @candy_faketokyo – L.H.P Tokyo/Nagoya/Osaka @lhp_official – Spring Gem, Taipei – Surrender, Singapore @surrenderstore – Raesthete, Macau – Galeries Lafayette, Beijing – I.T, HK & China @ithk – Joyce, HK @joycehk – Hypebeast @hbxwm
If you like urban sportswear, bomber jackets, grunge and layering, you’ll love the aesthetic of South Korean designer Hyein Seo, a graduate of Antwerp’s prestigious Royal Academy of Fine Arts.’
Shop Hyein Seo.
Launched by celebrity designer Kim Jae-hyun, Lucky Chouette is for the modern woman who loves her prints and colours. Whether it’s for work or the weekend, you’ll find versatile separates that you can mix and match.
Shop Lucky Chouette.
Irene Is Good Label
As the name suggests, this is the eponymous label of Korean model-cum-personality Irene Kim (AKA @ireneisgood). Launched just a few months ago in 2018, it exemplifies Kim’s girls-just-wanna-have-fun approach to styling herself — purveying cropped tees, kitschy accessories, and all the trendiest must-haves. Think: plastic totes, bucket hats and colourful scrunchies.
Shop Irene Is Good Label.
The winner of the 2013 H&M Design Award and Semi-Finalist of the LVMH Prize For Young Fashion Designers in 2014, Minju Kim’s collections always feature self-drawn illustrations, whimsical prints and avant-garde silhouettes.
Shop Minju Kim.