Who: Lee Chung-Chung, the son of Korean fashion designer Lie Sang Bong. The latter’s eponymous label was founded in 1985 and has gained international recognition over the years (his pieces have shown at Paris and New York fashion weeks and been featured in top fashion magazines like Vogue). Lee’s in charge of conceptualising and designing womenswear for three-year-old diffusion label LIE, which stands for “Love, Identity, and Ego”.
What: Meant to serve as a younger and more affordable alternative of the main line, Spring Summer ’15 offers pieces that are both modern and sporty. Expect sweaters, flare skirts and dresses in bright, cheery colours and cubic prints, which are Lee’s way of paying homage to Dutch artist Piet Mondrian’s simple yet bold paintings of coloured squares and thick black lines.
Price: $289-$509, www.society-a.com
Who: Malaysian-born, Belgium-based designer Edmund Ooi, who studied at Antwerp’s Royal Academy of Fine Arts and trained at French label Thierry Mugler. He launched his eponymous menswear label last year and established contemporary womenswear label PH5 this year.
What: Pieces here are both work and weekend-appropiate. Think basics with a twist, such as loose-fitting knee-length dresses with a cross-back; peplum tops with cut-out shoulder straps; and pleated midi skirts in contrasting prints.
Price: $209-$379, www.society-a.com