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Fashion

Get To Know These 5 Singapore Labels That Got Their Start On Kickstarter

Being an entrepreneur in the fashion business — or any other industry for that matter — is no walk in the park. From problems such as a lack of capital to high production costs and difficulties getting good manufacturers and distributors, launching a line of your own is a high risk venture. These days however, aspiring fashion companies have found a way to slide into the market in a relatively more risk-free manner — we’re talking about Kickstarter.

Of course, launching a product on the crowd funding platform is not always a sure-win thing. Plenty have tried and failed, but the platform has enabled a number of companies to get off the ground in Singapore. Above, five brands with Kickstarter beginnings to look out for.

Ysneakers
Who they are: Launched in December 2016, YSneakers allows customisation in hopes of producing one-of-a-kind sneakers, and to allow their wearers to express their individual style. The brand’s sneakers are made with Italian leather.   What they offer: Personalisation via their Sneaker Customizer that allows for a 360 degree viewing of one’s sneaker creation before it’s actually made. Choose from calf leather, exotic leathers and other fabrics, as well as a variety of hues for the stitching, inner-linings, insoles, outsoles and laces. They offer junior-sized shoes for the kiddos too. Visit ysneakers.com.  Image: Instagram (@ysneakers_official) Plain Supplies
Who they are: If you’re a minimalist at heart, this label is your new go-to. Plain Supplies was launched by couple Poh Shen and Mandelena Koh in January 2017 to create simple products that are suited for the everyday. Needless to say, their pieces abide to the adage “less is more”, and are modern and clean cut.   What they offer: Watches are their mainstay, comprising unisex designs and a variety of colours (think: full black or white face with rose gold or silver details) and interchangeable straps (mesh, leather and nato in an assortment of colours). They also have simple bracelets made of leather, rope and stainless steel, and they’ve recently announced that they would be rolling out leather goods soon. ranging cardholders and wallets. Visit www.plainsupplies.com. Instagram: @plainsupplies Image: Plain Supplies Tessellate.Co
Who they are: Launched in September 2016, Tessellate.Co is a travel-inspired online store that sells handcrafted jewellery. Their pieces are made of brass and sterling silver. For every item sold, the company donates a dollar to Fior Di Loto — a non-profit organisation in India that improves the lives of over 500 village girls.   What they offer: Jewellery of all sorts such as rings, bracelets and necklaces, made with stones like moonstone, rose quartz and green onyx. Visit www.shoptessellate.co. Image: Instagram (@tessellate.co) Bondi Swim Co.
Who they are: Founder Xu Mingyi started this project in December 2017 because he felt that the swim shorts in the market were either too long, short, wide or tight. His aim? To create a range that blurs the line between swimwear and stylish tailored shorts. What they offer: Tailored swim shorts with a signature ribbon cuff detail, available in five colours — blue, pink, navy, orange and black. They are made of a water-resistant stretch fabric that does not restrict movement, and dries quickly. Visit www.bondiswim.co.  Photo: Instagram (@bondiswimco) Malaya Company
Who they are: A lifestyle label that draws inspiration from utility and industrial minimalism, the trio behind Malaya Company are Moe, Shahida Hasan and Joshua Paul Siow — founded in August 2017. What they offer: A multi-functional water-resistant black bag that comprises a three-way carry system. In other words, you get three different bag styles (a tote, a backpack or a messenger) in one. You can seamlessly transition from one option to the other with a few tweaks. The brand also provides a laser-etching service to personalise their bag. Also available are watches that come with a black leather NATO strap and three additional nylon NATO straps. Visit www.malayaco.com. Instagram: @malayacompany Image: Malaya Company