loewe crafted world

Enter a world dedicated to craft. Credit: Loewe

It’s astonishing that in its 178-year history, the Spanish luxury brand Loewe has never staged a major public exhibition – until now. Finally, the brand is stepping into the spotlight with an interactive show called Crafted World, running from today until May 5 at the Shanghai Exhibition Centre.

loewe crafted world
Credit:Loewe

The exhibition features, among others, 69 looks from both men’s and womenswear collections on mannequins, placed on plinths in dialogue with works of art from the Loewe art collection that evoke Jonathan Anderson’s bold silhouettes.

Spread across nine rooms covering 17,222 sq ft, the OMA-designed space takes over the courtyard of the exhibition centre. Visitors will embark on a multimedia journey through Loewe’s history, from its beginnings as a leather-making collective in 1846 Madrid to its current status as a cultural powerhouse under the direction of Jonathan Anderson.

loewe crafted world
Credit:Loewe

Leathermaking is one of the artisanal specialties that receive a spotlight at Crafted World.

Above all, the exhibition celebrates craftsmanship and artistic techniques that have been passed down through generations – as Anderson describes it, a “homage to all the craftspeople around the world that have dedicated their lives to the handmade.”

loewe crafted world
Credit:Loewe

An ascending tunnel surrounded by a multimedia showcase demonstrates how to pronounce “lo-ev-eh”.

Indeed, these traditions have received continuous support from the Loewe Foundation, including the annual Loewe Foundation Craft Prize, as well as through Loewe’s numerous collaborations with artisans worldwide.

loewe crafted world
Credit:Loewe

A room at Crafted World features floor-to-ceiling tactile woven carpets by English textile artist John Allen.

Highlights at Crafted World include oversized leather sculptures, a ‘pronunciation tunnel’ to help with the brand’s name, a suspended flower garden in an infinite hall of mirrors, and nine interactive rooms displaying artworks that have influenced Loewe’s collaborations. Standout features include a recreation of master potter Ken Price’s New Mexico studio and floor-to-ceiling tactile woven carpets by John Allen.