loewe ghibli museum

Collaborations are a-plenty in the fashion industry – indeed, some might even argue that we’ve reached over-saturation by this point. They can feel like a blatant cash grab sometimes, but there are some that make perfect sense, such as Loewe’s project with the beloved Japanese animation firm Studio Ghibli earlier this year.

As we wrote at the time, both parties, despite their difference in origins and artistic mediums, are known for combining humanistic stories with a fervent respect for craft, the environment and artisanal techniques.


A peek at the Ghibli Museum.

Loewe evidently feels the same – the Spanish house is now deepening its relationship with Studio Ghibli through a new philanthropic project that will see the Loewe Foundation (their private cultural arm) sponsoring the Ghibli Museum (Studio Ghibli’s own museum, located in Tokyo’s Inokashira Park) over the next three years.

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Funds will be used to support operations, including the continuation of the museum’s exhibitions and cultural activities. This can only be good news for the one-of-a-kind Ghibli Museum, which we imagine must be experiencing difficulties as a popular attraction, given Japan’s ongoing tourist restrictions.


Funds from the Loewe Foundation will be used to support the museum operations, including the continuation of the museum’s exhibitions and cultural activities.

The 20-year-old museum was designed by Studio Ghibli founder Hayao Miyazaki himself, and visitors get to see how their animation films are made, as well as what the creators see and feel when they are creating a film – a precious commodity for the studio’s legions of fans, surely.

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“We are very proud to support the Ghibli Museum, one of Japan’s most beloved creative institutions,” says Loewe Foundation president Sheila Loewe.

“Studio Ghibli and Loewe have many shared values, from a longstanding commitment to craft, to an enduring love of nature. We look forward to becoming a part of their story, helping to spread the unique charm of the Ghibli Museum around the world.”