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Longchamp's Got A New Store At Paragon (And A New Range Of Bags As Well)


Longchamp might have just recently opened its biggest boutique in Southeast Asia at Ion back in June, but the French luxury leather goods house is definitely on a roll, what with its latest boutique opening at Paragon. The new store draws inspiration from the Maison’s French heritage and culture, featuring many of the house’s signature elements – think panels painted in soft tones of beige, pearl and champagne. What else to expect: there are dedicated rooms for each of the brand’s collections ranging from ready-to-wear, women’s and men’s bags and its iconic luggage series. The biggest draw here, however, is that the new boutique will host the brand’s popular personalisation service where customers will get a chance to customise their own bags with their initials and yes, this service is only exclusively available here at the Paragon outlet.

Alongside its opening, the house’s Mademoiselle bag will also finally be making its debut on our shores. This new everyday bag is simple, chic and functional with no fancy embellishments apart from its hardware lock closure. It epitomises French chic and is spacious enough to fit all your daily essentials. The range will be available exclusively at the new Longchamp Paragon boutique from now until 15 September and at all Longchamp boutiques from 16 September onwards. Check out the different variations of the key bag below.


#1: Mademoiselle calfskin wallet, $630
Keeping to its unfussy aesthetics, the wallet is unembellished and features clean lines. #2: Mademoiselle calfskin wallet, $630
It also comes in a darker shade of brown, black and grey colour – very wearable hues for every day. #3: Mademoiselle Hobo calfskin shoulder bag, $1,955
A simple, classic black shoulder bag is all you need to take you from the office to a night out and even through your weekend errand runs. #4: Mademoiselle Hobo calfskin shoulder bag, $1,955
Similarly, the shoulder bags, too, come in grey, dark brown and mustard as well.   #5: Mademoiselle Hobo calfskin crossbody, $1,760
This comes with a removable shoulder strap and in a smaller size as compared to the shoulder bag version. #6: Mademoiselle Hobo calfskin crossbody, $1,760
If mustard’s too loud of a colour for you, this dark brown shade will definitely suit you. Like this? Check out the functional yet stylish bags that are great for travel, the chicest cross-body bags for all occasions across all price points and all the items from the “Fendi for Taeyang” collection women can wear.