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Louis Vuitton Launches A New It Bag Called LV Pont 9

The LV Pont 9 is a French-chic shoulder bag that takes cues from both the past and present.

The LV Pont 9 bag features the debut of a namesake leather which is made from lightly-padded calfskin.

Ever wondered how an It bag gets its name? For the folk at Louis Vuitton, the inspiration for the moniker of its most important bag debut of the year, the LV Pont 9, lies literally outside the window of its Paris headquarters. Sitting opposite the office is the Pont Neuf, France’s oldest standing bridge which was completed in 1607 during the reign of King Henry III.

Launched today, the design might look fairly pared down compared to the trendier fare that Nicolas Ghesquiere had created in past seasons. However, that is where the appeal of this bag begins. Designed in a classic silhouette of a flap bag, with smooth curved edges, its aesthetic fits right into the trend for vintage-inspired bags.

From left to right: The LV Pont 9 shoulder bag ($5,350) as seen on Chinese actress Zhong Chuxi and actresses Sophie Turner and Emma Roberts.

Of note, is the debut of the LV Pont 9 leather – a new lightly-padded calfskin – that gives the bag a slightly plush finish. The material looks set to be a new classic to join the maison’s other inventory of signature materials like the Epi leather, the shiny Monogram Vernis, and the checked Damier Azur canvas.

You can expect a bag with a fair amount of hardiness too. While smooth calfskin leather has a tendency to scuff easily, the artisans have taken extra care to introduce an ultra-fine micro-grain which gives the bag extra resilience against wear and tear.

The only adornment on the LV Pont 9 is the distinctive circular hardware bearing the house initials that was resurrected from its ’30s archives. Called the Louis Vuitton Circle, this motif lands on both the bag’s flap – as a closure – and strap. Coupled with sleek yet practical double compartments and pockets and magnetic closure, the LV Pont 9 is a refined, understated city girl go-to that’s as dressy as it is casual.

The shoulder bag ($5,350) comes in classic black or cream, and seasonal colours like blue, orange and pink. To shop, visit the Louis Vuitton e-store or call its Client Services hotline (6788-3888). Complimentary and contactless same-day delivery is available for all orders placed before noon.

LV Pont 9 leather crossbody bag, $5,350
LV Pont 9 leather shoulder bag, $5,350
LV Pont 9 leather shoulder bag, $5,350
LV Pont 9 leather shoulder bag, $5,350
LV Pont 9 leather shoulder bag, $5,350