Since 2014, this bubbly 26-year old has been leaving her mark on the local beauty scene with her makeup consultancy 27A. She’s part of the core team that also includes two other young (but experienced) makeup artists, Zann Thiang and Christian Maranion, and is supported by a throng of freelancers it connects with over Instagram.
What it aims to do: become a hothouse of makeup talents that lend their skills and creative eye to fashion publications, as well as the design scene. Besides Female, regular collaborators often hail from the indie creative set, including crochet artist Kelly Lim and stylist Nathaniel Ng, all of whom appreciate Soh’s deft yet experimental hand.
Her other fan base is the complete opposite: brides who are drawn to her thoughtful nature (she was previously a nurse), ability to translate key trends into sophisticated, wearable looks, and knack for bringing out one’s natural beauty. It helps that she’s instinctively attuned to how climate affects makeup (guys, that dewy K-pop look doesn’t really work here, okay?).
This understanding has led her to develop her own lipstick line, to be launched before the year is out. Dubbed Inge, which means “beautiful” in Danish, it’ll start with 10 well-loved hues, from pinky reds to nudes. She explains the impetus behind it: “I couldn’t find makeup (that’ll last) in humid weather. They either run, or are too dry. And they’re expensive. And I couldn’t find foolproof colours for Asian skin (so I decided to create them myself).”
Photography Ivanho Harlim & Shysila Novita, assisted by Marie Liang Styling Noelle Loh, assisted by Angela Chu Hair Brenda Lye & Adeline Seow/PaletteInc, using La Biosthetique Makeup Jane Lau/ PaletteInc, using Urban Decay/PaletteInc