also available at:
Fashion

Singapore Brand Matter Is Making Textile Art Hot

To mark National Day, Female turns the spotlight on one local brand every day in the month of August. Homegrown brand Matter honours time-tested textile traditions and works towards a more sustainable future for fashion.

matter-1

What

The two-year-old brand centred around pants that are comfortable yet stylish. Its co-founder Renyung Ho (above) was trained as a sociologist and she believes in the value of diversity, which is why the brand’s designs are reflected by many ethnic garments, like the sarong and Indian dhoti, from various cultures.

matter-5

Why it matters

It hopes to change the world with one pair of pants at a time. Since its inception, the brand’s grand mission has been to preserve textile artisanship in a world dominated by mass production. As such, it works with rural textile artisans and urban designers to create clothes that you’ll want to explore the world in.

Its low-maintenance pants are comfortable enough to sit for hours on a train, for trekking through ancient ruins, to sleep in when you’re stranded at an airport, and you can even dress them up out for a night out at the local bar. And when you get home, just throw these cotton pieces in the machine and you’ll be ready for your next adventure. Aside from pants, there are tops, jumpsuits and accessories to complete your travel wardrobe.

What’s more, it’s creating a real cult appeal for textile art with its unique prints that you won’t find anywhere else.

matter-2

What’s new

The All For One Edition, featuring a brand new product category of jumpsuits. There are three different styles across five different prints.

Then there’s also the collection with prints designed by Indian designer Preetika Sah, who drew inspiration from the mythical geometric patterns on worshipping seats used in the Kumaon region where she grew up.

matter-3

Where to buy

Tangs at Tang Plaza is the stockist with the largest collection, but visit its site (www.matterprints.com) for the full list of stores. Its studio (26A Pagoda Street) is open to the public next Friday between 11am to 6pm for a full day of shopping.

 

Like this? Check out Elohim by Sabrina Goh for fuss-free, chic womenswear, swimwear brand K.Blu for flattering bikinis for Asian women, and Revasseur’s quirky, OTT designs.