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Who Are These Anonymous Singapore Style “Influencers”?

Like the Aimee Songs, Susie Bubbles and their aspirants of the world, the three individuals here use Instagram to document their fervour for fashion. unlike them, they do so all while keeping their faces and identities under wraps. Keng Yang Shuen uncovers Singapore's anonymous style “Influencers”.

Wendy wears her own Saint Laurent By Anthony Vaccarello hat, bodysuit and boots

Wendy Long (applebytesblog)

This 39-year-old’s Instagram account, which was started around 2015, is one of the local fashion scene’s best-kept secrets. At press time, it had just 833 followers – a surprisingly modest number considering how it’s filled with images of the chic freelance writer all decked out in the latest statement designer looks. Recent posts featured the form-fitting, ’80s-style jumpsuit and logo belt from Chanel’s beach-inspired collection; the veiled Bibi hat from Hedi Slimane’s Celine debut; and a leopard print bodysuit from Saint Laurent – easily her favourite label, going by how regularly she’s pictured in it (and its boutiques, where she often snaps her OOTDs). For all that flamboyance, her account comes across less as showy, and more as a hardcore fashion lover’s visual diary. For one, her photos are always casually taken (she says she gets anyone from service staff to unsuspecting passers-by to help). She also obscures her face in every single one, be it with the strategic positioning of her phone or the addition of virtual stickers. (She declined to reveal her last name for this interview to maintain anonymity.) “Instagram is my digital diary to document my fashion pieces,” she says. “I wanted to retain a degree of privacy since it’s a public account. I could make it private and reveal myself, but I like how Instagram is an interactive platform that’s borderless and allows one to discover new things.”

Wendy wears her own Saint Laurent By Anthony Vaccarello dress and boots, and Celine By Hedi Slimane veiled hat. Sunglasses, Gentle Monster.

Wendy wears her own Alexandre Vauthier gown, Chanel hat and Alexander McQueen belt.

Wendy wears her own Oscar de la Renta gown, Dior beret, Saint Laurent By Anthony Vaccarello earrings, and Christian Louboutin platform sandals.

Wendy wears her own Saint Laurent By Anthony Vaccarello romper, earrings and platform sandals.

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