On her mostly monotone account @girlwhocriedwolf, Guan is the consummate fashion Instagrammer – OOTDs, flat lays, wanderlust-inducing travel shots and come-hither bed selfies. The thing about her, though, is that even without the social media app, that quietly confident, cool-girl persona is all her.
For as long as she’s been a regular on the local party circuit (she started nine years ago at age 18), it’s been her trademark look: sophisticated all-black dresses worn with a rock star flair, minting her status as It girl of mystery. It’s also what’s reflected in her four-year-old, one-woman-show label Feist Heist, which has gained a following among the trendy set with its simple yet sexy designs. Its staple, a slouchy oversized tee with cropped sleeves dubbed the Martyr, regularly sells out, with Guan estimating that she’s moved thousands of pieces.
Such consistency is admirable in an age when trends and news are driven by Snapchat videos. It’s no wonder A-list brands like Bulgari and Nars have collaborated with her. Her 7,856 followers might not put her in the Instagram big league, but she’s got something better: true personal style.
In April, home-grown cosmetics brand Faux Fayc invited her to create a lipstick inspired by the deep shade of red that’s been part of her signature look since she was a teen. (Available on the company’s website and multi-label pop-up Keepers, it’s called Wolf and has had to be restocked repeatedly.) She also plans to launch her own Youtube channel. “It’s a fun, creative outlet for me to share my views on fashion and beauty on a more personal level,” she says. Expect the likes to come.
An adapted version first appeared in Female‘s September issue, out on newsstands now.