While Instagram girls will have you believe that less is more, everywhere else there’s a rise in modern modest fashion brands, and it’s no longer just religiously-motivated. The foundation is pretty strong: Net-A-Porter has a modest category, Uniqlo has repeated collections with British-Japanese Muslim fashion designer, Hana Tajima and there’s even a luxury specialist modest fashion e-commerce store called The Modist, stocking a roll call of some of the biggest names in fashion, including Ann Demeulemeester, Missoni and Erdem. If you’re looking for modest fashion brands closer to home, here are some of our favourites to check out.
This Indonesian high fashion designer is not new to the game. Known for his breathtaking pieces, each one is a work of art with a painstaking attention to detail. Inspired by his native country, the line combines elements from Indonesian culture with Western couture, resulting in an ethereal, eclectic mix of vibrant prints and delicate embellishments, with some one-of-a-kind pieces hand-embroidered with original patchwork silk and lace.
Available on www.matchesfashion.com
#2: Katt Ibrahim
Channeling a Marni-esque vibe with colourful statement prints, local designer Katt Ibrahim’s spunky 2018 Capsule Raya Collection and Monochrome series caught our eye for its year-round wearability. Elevated and covetable pieces in materials like light linen and luxe brocade feature, the fun ruffle sleeves, roomy pockets and mermaid-cut skirts are right on trend.
The designer duo behind FIZIWOO puts contemporary twists on traditional Malaysian wear, like the baju kurung and kebaya, by using luxurious fabrics and precise tailoring. On top of their opulent evening wear and wedding gowns, they’ve also recently launched a mega cool shirt series we’re obsessed with.
Available on www.fashionvalet.com
Anaabu is a super cool gender neutral brand whose cuts and construction are modern minimalist. Think culottes, kurtas, parkas with immaculate tailoring, proportion plays and oversized silhouettes in comfortable materials like linen and cotton that you can wear everyday.
Available on www.anaabu.co
#5: Lully Selb
If you’re looking to channel Gloria Swanson sizzling up the screen in Sunset Boulevard as as delusional siren Norma Desmond with a turban, Singaporean brand Lully Selb makes the perfect statement scarves and shawls exactly for that purpose. Expect bold, unconventional graphic prints in a plethora of shades. The brand also releases a collection of ready-to-wear pieces every Ramadan for Eid too.
Available on www.anaabu.co
#6: Rani Hatta
Rani Hatta takes puts a modest spin on athleisure with monotone sporty minimalist pieces. For her runway shows, female models eschew the hijab, covering their hair with a baseball-like cap worn over a tight hood and stylish oversized turtleneck collar.
Available on www.ranihatta.com
#7: Schmiley Mo
Meet Schmiley Mo, modest fashion’s answer to Korea’s StyleNanda. The Indonesian brand is far from what you’d think modest wear would look like; it’s an explosion of colour and whimsy, with pieces that you can easily layer to wear everyday. Brainchild of popular Indonesian blogger Diana Rikasari, the brand stands for its cute sea shell and emoji prints that are totally Manic Pixie Dream Girl style.
Available at www.fashionvalet.com
Main image: Showbit.com