If we were going purely by today’s capricious barometer for measuring “influence” aka social media numbers, creative director Mooks Hanifiah (@mookshanifiah) might not be the first name in the local fashion scene to come to mind.
But you’ll probably have come across his considerable body of work without even realising it – the ad man has worked on the campaigns for some of the world’s biggest luxury labels, including Prada, Louis Vuitton and Calvin Klein. Trained in graphic design and typography in London, Hanifiah’s first post-school gig in the early ’00s was as a junior designer assisting Prada’s long-time art director, David James.
Fast forward to today and the London-based Hanifiah is currently a creative director at luxury ad firm Wednesday Agency Group, which counts global powerhouses such as H&M and Net-a-Porter among its clientele.
Here, we speak to the man on what inspires his work: