also available at:

This "Ugly" Fashion Trend Is All The Rage Now — And Here's Why We Love It

Green with envy, indeed.

Holiday season may be arriving, but that hasn’t stopped the fashion crowd from swapping out warm, earthy tones for fresh summery hues for a change of scenery this time. Case in point: the lime green hue.

View this post on Instagram

We didn’t plan this!

A post shared by Michelle Salem (@michellesalem) on

From apparel to shoes and accessories, we’ve been seeing this bright poppy shade (and more neon hues in general) that the ‘90s saw plenty of, on fit-fluencers a la the Kardashian-Jenner sisters, Hadids — as well as the most fashionable crowd on the streets.

View this post on Instagram

Citruscocktail 🍋

A post shared by ANNE JOHANNSEN 🌸 (@annejohannsen) on

It seems like another “ugly” trend that is igniting debate, but whether it’s to go or to stay, we can’t deny that it’s certainly a breath of fresh air to be taking in. Go green, above.

Main Image: Instagram (@maria_bernad)

Silk blouse, Prada
Joostricot cotton-blend dress, $539 (S$741), Net-a-Porter
Viscose-blend skirt, Versace
Silk-blend skirt, Miu Miu
Blouse polyester T-shirt, $69 ($95), Net-a-Porter
Stussy polyester jacket, $154, Farfetch
MM6 Maison Margiela polyamide jacket, $1,216 (S1,670), Farfetch
Acheval Pampa leather bag, $905 (S1,240), Moda Operandi
Carolina Santo Domingo viscose raffia bag, $575 (S$790), Moda Operandi
Tibi satin mules, $115 (S$158), Shopbop
Matiko vinyl and suede pumps, $60 (S$82), Shopbop