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Our Top Picks from Net-a-Porter’s New Sustainability Edit

Online shopping just got a whole lot greener at Net-a-Porter

Fashion’s taken the hint – the era of the uninformed shopper is over. In its place is one of the biggest turnovers the industry has seen in the last decade; a sustainability tide so massive that it’s inspired new eco-friendly brands and re-inspired current fashion powerhouses in its wake.

Net-a-Porter’s newest platform, Net Sustain, is a noteworthy step forward for the luxury e-commerce world. Though the coming together of high-end and eco-friendly elements isn’t entirely new (Canada-based Fjordlife and Geneva-based Idun Loor are all of a part of a similar thread) – the e-tailing giant undoubtedly presents an impressive curation of shoes, jewellery and clothes that appeal to the average online and eco-conscious shopper. The edit takes into consideration each brand’s core values before they’re able to make the cut, including ethical work practices, responsible sourcing of materials, human and animal welfare as well as community-based manufacturing – and the final line-up is impressive.

East London’s eco-favourite Mother of Pearl, Stella McCartney (who dropped an exclusive capsule for the edit) New York designer Mara Hoffman and Brooklyn’s impossibly cool jeweller Catbird grace the collection. Yep, there’s something for everyone.

If you’re a discerning shopper, all the labels involved provide a detailed breakdown of materials used, location of production and community-based contributions (Catbird, for example, donates one per cent of its proceeds to charity). Chopard, who made a crossover to only ethical metals in July of last year, is a reflection of the industry’s current wave of heritage companies making sustainable turnovers.

The final result is a well-curated mix of current and classic – and to make things a little easier on those looking to build (or add to) a more eco-friendly closet, we’ve picked out 10 top picks that bridge the gap between luxe and low-waste.









Maggie Marilyn denim jacket, US$497 (S$680),
If you’re after a denim jacket with a twist, this structured number from Maggie Marilyn is a choice worth considering. The New Zealand based designer, who established her namesake label in 2015, has built an entire brand around the ethos of reducing carbon footprint. Non-toxic colouring gives the blend of recycled cotton and denim a deep blue hue and a fitted tie-waist evens out its structured shoulders. This jacket ups its sustainability factor with its versatility – it goes with just about everything.     Veja suede-trimmed sneakers, US$94 (S$129),
We’ve seen Veja’s sneakers just about everywhere – but chances are we haven’t quite grasped just how eco-friendly these classics are. The French sneaker brand has already built a reputation for being one of the most sustainable in the world, but have kicked things up a notch by sourcing rubber from the Amazon forest for their soles and outsourcing their leather (Net-a-porter hosts a few pairs that are made from vegan leather too) from a pre-approved and ethical tannery in Brazil.     Stretch-organic cotton sports bra, US$154 (S$211), Nagnata
While there are countless of eco-friendly underwear options on the market (bamboo, organic wool, you name it) the sustainable sportswear wave is starting to catching up. Activewear brand Nagnata, founded by Australian stylist Laura May, focuses on using raw materials instead of synthetic fibres and the brand ultimately focuses on being low-waste. This bright green number is breathable – thanks to the organic cotton – and perfect for switching up between night and day. Ninety Percent stretch-tencel bodysuit, US$50 (S$68),
The tie-dye trajectory made its comeback a few years ago and from the looks of it, it is here to stay. Thankfully for us, London-based label Ninety Percent has come up with a flattering alternative. This Tencel bodysuit is a great alternative for a (tasteful) pop of colour – and with an entire composition of eucalyptus wood pulp, you’re guaranteed not to have to worry about the harmful chemicals that typically plague dyed clothing. Leigh Miller earrings, US$222 (S$304),
If you thought jewellery was exempt from being eco-friendly, well, Net Sustain’s set to prove you wrong. This unique (each earring is hand-made and melded into one-of-a-kind shapes) pair of gold-tone earrings from former J.Crew designer Leigh Miller is just one a few accessory options. If you’re in the mood for some decadence, Chopard has a great selection on the site too. Stella McCartney organic cotton T-shirt, US$306 (S$254),
Over the years, British designer Stella McCartney’s namesake label has become synonymous with sustainability practices. Though the brand has gone through a number of significant changes since its departure from Kering, ethical practice and consciousness has always been at the core of the its values since the launch of its first collection in 2001. McCartney has created an exclusive capsule collection for Net Sustain which includes t-shirts, faux leather mules and denim separates. This simple graphic tee is one of two that are available on the site – incase you were on the hunt for an eco-friendly option for casual days. LemLem cotton dress, US$277 (S$376),
Founded by Ethiopian model Liya Kebede, resortwear brand LemLem has kicked up a storm in the world of sustainable-wear. Having garnered high-profile fans like Eva Chen, these fun, bright and flirty pieces lend to a much bigger cause – generating jobs for locals in Ethiopia. The label generally focuses on weaving techniques that have trickled down through centuries, resulting in a distinctive striped and pastel appearance for most pieces. The LemLem cotton dress favours most pieces in the collection and is a great option for a beach getaway. Kayu straw tote, US$241 (S$327),
Handbag brand Kayu – which translates to wood in Malay – was founded by entrepreneur Jamie Lim, who prides the label’s unique designs to inspiration its derived from South East Asian embroidery and weaving. Each bag is individually made with fully biodegradable materials and is handcrafted by women in Indonesia, Malaysia and the Philippines. You can expect bags like the KAYU straw tote, fit for the beach and to accompany resort wear – with the added perk of being completely unique in pattern. Mother of Pearl cotton shirt, US$204 (S$277),
Since its launch in 2002, British womenswear brand Mother of Pearl has become a staple at London Fashion Week and luxury retailers all over the world. The label, currently headed by Amy Powney, is known for its unrelenting commitment to remaining a brand that is focused on dressing women for women. Beyond that, it also has a strong eco-friendly DNA that sees the brand sourcing only from UK-based silk and textile factories. This cotton shirt poses as one of the simpler, less eclectic pieces from the collection – but still with considerable, quirkly flair. Breathability – ah, the perks of organic cotton – is a major plus. Catbird bracelet, US$187 (S$254),
Established in 2004, Brooklyn-based cult jeweller Catbird has been the underdog of minimal, gold arm and neck candy even with a bevy of loyal fans. The brand exclusively works with New York based employees who individually work on each piece. The Catbird 14-karat gold bracelet is as quintessential Brooklyn as it gets, and will up the cool factor on any outfit you own.