What does it take to bring Nicki Minaj out of retirement? The answer it seems is a little nudge from Fendi’s Silvia Venturini Fendi. The rapper who announced three weeks ago that she is taking a break from music to raise her family is the latest guest collaborator for Fendi’s ongoing capsule FF Series. The project sees the brand’s trademark double F logo reimagined by different guest designers which has included British graffiti artist Pref and fashion satirist Hey Reilly in the past.
Minaj’s Fendi Prints On collection spans womenswear, menswear and children pieces and will drop on www.fendi.com on Oct 14, and afterwards at the maison’s Marina Bay Sands boutique on Oct 16. The outing sees the singer unleashing her penchant for fluorescent Barbie pink and flashy monogrammed fashion for a series of bodacious items like bodycon outfits, oversized puffer jackets, mirrored aviator sunglasses and moon boots. The embossed FF motif that covers all of the merchandise further amplifies Minaj’s brand of over-the-top glamour.
While we wait for the merchandise to drop in stores, the singer has teased fans with a music video for the single Fendi which features her rap pal PnB Rock and producer Murda Beatz. The slick and sexually-charged clip was directed by Steven Klein who also photographed the campaign and features Minaj and a bevvy of male and female models dressed in pieces from the collection. Now that’s a way to mark the start of your retirement, isn’t it? Mic drop.