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Fashion

The DM-To-Buy Instagram Label All The Underground Cool Girls Are Wearing

Silk see-through corset, gold brocade bra and sheer tops with classical angel oil paintings, you’ll definitely have your finger on the pulse of today’s cool girl aesthetic if you’re decked in a piece or two from Nodress. Founded by Central Saint Martins textile student Lu Qi Yu, the label is an eclectic mix of East meets West with satin mini cheongsams embellished with ruffles, silk chinoiserie brocade mini dresses with feather trimmings, and semi-sheer bodycon tops printed with the Shanghai skyline. Yu is inspired by designers like Galliano and Jean Paul Gaultier, which manifests in the experimental silhouettes and unapologetically bold prints and details.

While Yu was born in China, Nodress is also reflective of the designer’s experiences in London such as museum visits to see oil paintings and sculptures, or going to gigs and listening to underground music. While the label’s retail set-up is still very underground with no online store — the preferred mode of purchasing being via email or DM on Instagram — there’s also a great treasure trove of vintage items in London that Yu updates to her fashion journal. 

While it’s still a relatively unknown young label, Nodress has a collaboration with Opening Ceremony under its belt — the multi-label store by Carol Lim and Humberto Leon (also the creative directors at Kenzo) that’s tied-up with names the likes of Rodarte, Pendleton, and Maison Martin Margiela. The result? A sexy, velvet mini cheongsam style dress with a mandarin collar, girly puff sleeves and diamond brooch. Note this name.

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🌸 @susiebubble 🌸 in Nodress X @openingceremony

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All images: Instagram (@nodress_online_shop)