paige parker singapore brands
Parker in Elohim by Sabrina Goh’s neoprene dress and Carrie K’s leather cuff and metal armour ring.

Paige Parker’s affable manner and easy elegance have made her a striking presence on the social circuit. But it’s her embrace of the city’s designers that has really got heads turning.

The long-time New Yorker – who moved to Singapore with her husband, the famed investor Jim Rogers, in 2007 – is a confident dresser who zooms in on the look, not the label. This refreshing anti-snob approach, coupled with her savvy personal style, has shone a spotlight on a roster of young local designers in elite, rarefied circles. “I don’t like Singapore labels because they are Singapore labels. I like the ones I buy because they are creating interesting, chic products,” she says.

Here, Parker shares some names and things that have gotten her thumbs up:

paige parker singapore style
In a top and pants from local label In Good Company, which she loves for its “ease and flattering cuts”, and jewellery from Carrie K and Curated Editions.

Raoul’s easy-chic aesthetic

“It was the first local brand that I bought, because I met its creative director Odile Benjamin and noticed her wearing some great pieces that she had designed for the label. This led me to visit its store, where I found incredibly chic clothes that were well constructed, easy to wear, and at a good price point (from $220). It’s since become a mainstay in my wardrobe when it comes to day dressing.”

paige parker fashion
A perfect example of her high-meets-low style: An Ong Shunmugam lace jumpsuit, Curated Editions necklace and Gothic Princess knuckleduster ring.

77th Street’s in-house label

“Gothic Princess, the company’s house brand, is a favourite of mine (and my daughters) because it carries cute rings and necklaces that are very affordable (from $10). I love to inject a sense of fun into my dressing by mixing high and low fashion, which means I have no qualms about wearing a diamond bracelet alongside a knuckleduster ring that I purchased from the brand. It’s encrusted in rhinestones and emblazoned with the word ‘boss’.”

The vibrant multi-label shop scene

“My number one place to shop for local fashion is (pro-Singapore designers pop-up) Keepers. I love that it has a little bit of everything to fulfil everyone’s needs… It offers an eclectic and interesting mix covering everything from denim to homeware; clothes and accessories for men and women; and even ice cream by home-grown artisanal dessert maker The Ice Cream & Cookie Co. It’s also always fun to pop by boutiques like Superspace, Actually and Sects Shop, which carry a discerning selection of home-grown contemporary brands.”

paige parker singapore fashion
Parker in a Raoul Cruise 2016 silk dress and her own shoes, posing with designers (from left) Chelsea-Scott Blackhall of Djozchen; Priscilla Shunmugam of Ong Shunmugam; and Sabrina Goh of Elohim, all in their own designs.

Brands with quality and individuality

“As a consumer, I’m keen on well-made, beautiful pieces (with a unique aesthetic) and I’ve discovered that there are many local brands that fill this niche. One gem is jeweller Carrie K. Her Beautiful Mess series – inspired by the irregular shapes and colourful paint splatters of Jackson Pollock – is cute yet clever. Elohim by Sabrina Goh is another: Her interesting prints give her designs a bold individuality. And Ong Shunmugam offers a magical mix of East and West that really resonates with me. I love her use of South-east Asian fabrics on a qipao cutting.”


An adapted version first appeared in Female‘s September issue, out on newsstands now.

Like this? Check out In Good Company’s first store at Ion Orchard.