Joining the league of brands appointing young, under-the-radar names as creative directors: Danish jeweller Pandora, and its new creative heads Francesco Terzo and A. Filippo Ficarelli, an Italian duo with EDM DJ good looks who previously ran their own menswear line and served as consultants for the likes of Dior and Ralph Lauren.

Francesco Terzo (left) and A. Filippo Ficarelli


Debuting this S/S’18, the pair haven’t wasted any time in being disruptors. Their biggest move: the introduction of an 18K yellow gold-plated range called Pandora Shine, which features not just charms and bracelets but also trendy chokers, stackable rings and asymmetrical ear studs ($89 – $349) with playful bee and nature-inspired motifs.

Other designs similarly widen and lend a distinctly fashionable edge to Pandora’s existing repertoire: the charms feel more of-the-moment with fun, bold shapes and pastel hues – and just as with the Shine collection, it’s no longer only about their signature charms.

Here, we talk to Terzo and Ficarelli on their plans for Pandora.

Nature-inspired themes will be big going forward

“Nature has always been a strong reference in the brand’s DNA, and something we wish to keep playing with and collect inspiration from. These are all elements that we want to further develop and work with in order to include in our collections in new, innovative and contemporary ways.”

Classic Pandora pieces will be iconised

“When it comes to iconic jewellery pieces, we look at pieces such as the Bee and the Crown – all elements that have been part of the Pandora DNA throughout the history of the brand and a story we wish to further investigate. And last but not least; our pavé settings, our logo and the heart symbol.”

The Shine collection boasts plenty of nature-inspired motifs, such as honeycombs and bees

Expect a lot of colours

“It depends on the story. For us, everything that we do is connected to a story, that in turn is linked to a colour card and colour story. Often it stretches across many drops, in order to really connect our different collections and themes and keep building upon a story.

So, colour is definitely a key element for us – and the way we combine the colours depends on the story we wish to tell or interpret.”

Designs will be contemporary, instead of trendy

“We are aware of the trends but we are not interested in what other companies are doing or following specific trends, we are more interested in what is contemporary, what we feel and what is true to PANDORA and our consumers.”

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