Global colour authority Pantone has just declared its colour of the year for 2018 – and it’s the bluish purple shade called Ultra Violet.
Pantone’s Color of the Year is one moment in time that provides strategic direction for the world of trend and design, reflecting the Pantone Color Institute’s year-round work doing the same for designers and brands. #UltraViolet Link in bio to discover more about the Pantone Color Institute and Color of the Year.
Rihanna, being the trendsetter that she is, immediately gave her nod of approval with a purple on purple on purple look on Instagram – immediately hitting up two trends at once (colour of the year and matchy, tone-on-tone). As for Riri’s striking lip colour, there’s no word yet on the exact shade but she did tag her own cosmetics label, Fenty Beauty, so stay tuned, because it’s likely to sell out.
While red and green are the usual festive colours, why not try for purple this season?