Drake may have had contributed to the popularity of puffer jackets when he donned a red Moncler piece for the Hotline Bling video in 2015. That wardrobe cameo reportedly drove sales of the piece to double. But if it seems that puffer coats have snugly secured their street (and hip-hop) appeal, then duvet coats would make the perfect candidate for those who want a more conceptual look that will make you stand out. For Fall, the elongated chunky outerwear, which takes after blanket and sleeping bag designs, makes its presence felt at brands from Balenciaga to Marine Serre.

At Dries Van Noten, this winter piece gives a romantic and plush cocoon effect when layered with the delicate silk dresses and floral prints. Bottega Veneta and Balenciaga take an almost Brutalist direction with their duvet coats – sticking to a more severe pared-down approach with quilting and graphic oversized proportions respectively. The coat takes a brasher route at Michael Kors, Off-White and Burberry as they are plastered with in-your-face logos, colour and prints.

Despite the popularity of the blanket coat this season, it is important to note that this plush-sized influence in fashion started as early as 1937 with American designer Charles James‘ evening puffer coat in grey. Then there was Norma Kamali’s sleeping bag coat from the ’80s which became the inspiration for the most iconic duvet coat design in fashion history: Martin Margiela’s duvet coat from Fall ’99. It was produced using materials from Italian duvet manufacturer Featherlite. True to Margiela’s avant-garde philosophy, that piece came with detachable sleeves for its wearer to use the coat as a real blanket. While Margiela might have attached an avant-garde intellectual tag with the duvet, the style’s popularity this season could just mean that the blanket coat could be having its big hotline bling moment.