Prada just unveiled its newest campaign for Spring Summer 2017 yesterday – and it’s unlike anything the brand has ever done. Signalling a break from traditional methods of advertising, the Prada365 campaign presents many different interpretations of the collection through multiple platforms, from online to print to social media.
The campaign shows us five clearly distinct but connected realities titled Pathways, Frontiers, Stations, Exits and Terrains. Telling multiple narratives through different points of view, it features familiar names like Dutch model Saskia de Brauw and American model Amanda Murphy, while introducing newer faces such as Spring 2017’s breakout models Wallette Watson and Wang Hong Yu.
Coming together under the artistic eye of celebrated photographer and director Willy Vanderperre, the Spring/Summer 2017 men’s campaign video also features English actor Jude Law, shot amidst monochrome sand dunes in a very film-noir setting.
“A Story”, the full video starring Law, will be revealed soon, while new images will be released throughout the year to showcase the collections in a variety of ways.