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Fashion

Puma's Latest Sneaker Is The One To Cop For That Everyday Hustle

It's T-10 days to the drop of Puma's 'Rise' sneaker, a style-meets-function offering that's catered to women on the rise.

We’re three weeks into the New Year and chances are those resolutions might be starting to waver. Getting us back in form, however, is footwear giant Puma. Cue the latest of its kicks: the ‘Rise’ – an ultra-stylish addition to the brand’s penchant for sleek yet functional sneakers. And as its name suggests, it’s all about the hustle.

puma sneaker

Puma’s ‘Rise’ sneaker drops as part of a five-piece athleisure collection on Jan 30 and will be available on puma.com, Puma stores as well as selected retailers.

The sneaker drops as part of the ‘Rise’ collection – a five-piece athleisure line-up that consists of a matching jacket and track pant set, sports bra and T-shirt. And while the collection boasts a distinct fashion edge a la Cara Delevingne,  diehard Puma fans can expect the usual fuss-free fare with the Rise. Think: sheer textile uppers, a solid blend of leather and suede overlays as well as an overall lightweight feel – created with the everyday, stylish woman in mind.

puma sneaker

As seen on campaign frontwoman Cara Delevingne: The Rise sneaker in white and mint green.

From its tight-grip rubber sole to Puma’s renowned “Running System” cushioning technology, the Rise serves up maximum comfort and support for women-on-the-go. And for the style conscious? Expect sleek detailing like see-through rubber panels and mesh inserts. The Rise will also be available in two colourways: white and mint green as well as a neutral, black and orange option.

In the meantime, stay tuned for the Rise collection’s official drop on Jan 30. You can cop your pair from puma.com, Puma stores as well as selected retailers (to be announced).