Shot on location by Simons’ favourite lensman Willy Vanderperre at the Andy Warhol Museum in Pittsburgh and the Rubell Family Collection in Miami, the series, styled by Olivier Rizzo, sees models juxtaposed against artworks by American giants Andy Warhol, Sterling Ruby, Richard Prince and Dan Flavin.
The models were outfitted in the brand’s signature pieces – think jeans, underwear, tank tops – culled from the archives. But it’s really the juxtaposition against the artworks that were a complete break away from Calvin Klein’s former look.
Simons is a noted arts enthusiast, and here, he’s married his own passions with the brand’s signatures – telling WWD, he says, “It’s a celebration of Calvin Klein’s iconic underwear and jeans, acknowledging their status as Pop and showing them in the world of art.”
Fittingly enough, the campaign is called “American Classics” – a given, considering Calvin Klein’s stature and history in American fashion. But what we love is the seamless infusion of American art into the brand’s DNA – a promising indicator of Simons’ direction for the house.