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Fashion

Rihanna’s Empire Expands With Fenty Under LVMH

There’s a lot of people under her umbrella now.

We’re no strangers to Rihanna’s empire, from Fenty X Puma to Savage X Fenty to Fenty Beauty but earlier this month, LVMH announced its partnership with Rihanna to launch a new luxury fashion label called Fenty. This makes history two times over as this makes the 31-year-old powerhouse the first woman to helm a luxury brand at LVMH, Black or otherwise, and also the youngest. It’s also the first time the luxury group has launched a fashion brand from scratch since Christian Lacroix in 1987.

The natural-born disruptor has a knack for breaking every rule in the book and combined with her blockbuster selling power, it’s no doubt that her fans (all 71 million of them on Instagram), the fashion and the music world are excited to see what she has in store for Fenty.

The first Fenty drop, which happened in a low-key invite-only walk-through in Paris, revealed that the collection is very much like Rih’s signature street style: sharp, structured and utilitarian, with heaps of suiting and menswear-inspired silhouettes. Speaking with VOGUE, Rihanna says, “I’ve always loved shopping in the men’s department. I like the swag, the fit of it. Plus this suit comes with a matching fanny pack, so you’re instantly snatched in the waist.“

There’s definitely a lot of cinched waists, strong, voluminous shoulders, and pleated details. The luxury element exudes through the construction of the pieces, think crisp 3D pleating on a pair of trousers, or the dramatic puffed sleeves on a staple white blouse.

With prices starting at US$400 (S$550), you can expect ready-to-wear, jewellery, sunglasses and sandals and you’ll soon be able to snag pieces online on Fenty.com.