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Savina Chai On "FROW" Culture And Fashion Week Etiquette

Meet a different side of Savina Chai, a fast-rising style star: devil-may-care, barely made up, and the embodiment of Louis Vuitton's individualistic and effortlessly cool pre-fall 2019 collection. Together with the French Maison, Female puts her in the hot seat for some refreshingly honest insights on front row culture at fashion week.

Don’t Believe All That Front Row Glamour

“I’m no authority on front row culture at Fashion Week as I’ve only attended two seasons, but I’ve seen guests switch seats or pose for photos in the front row (even though it’s not their allocated seat). There are those who fall asleep mid-show, and practically half the crowd always stands up to leave as soon as the last model exits the runway. Fashion Week is fascinating, but scenes like these remind me that it’s also work for most of the attendees.”

savina chai

Wool gilet, wool-blend pullover, cotton-blend pants, Petite Boite Chapeau leather handbag, B.Blossom 18K pink and white gold bracelet with opal and mother-of-pearl, and canvas and leather boots. All clothes, accessories and jewellery, Louis Vuitton unless stated

savina chai

Cashmere coat, Monogram Geant Cannes canvas and leather handbag, and patent leather boots. Top and shorts, Chai’s own

An Influencer’s Following Matters – Somewhat

“Besides one’s profile, many factors determine one’s access to a show, including the size of the venue and the market that one is from. A country like Singapore can be allocated as few as three seats. To be able to attend the show alone – whatever the row you’re in – is something to be grateful for.”

savina chai

Wool jacket, silk midi skirt, and leather pants

savina chai

Wool pullover silk midi skirt, B.Blossom 18K yellow and white gold earring with diamonds, Petite Malle patent leather clutch, and patent leather boots. Wrap skirt, Chai’s own

Front Row Seat = VIP (Very Instagram-Worthy Pictures)

“Being in the front row does connote status, and I’ve always associated it first with the fashion critics and magazine editors whom I’ve followed since I was young. For an influencer to sit front row is the fashion equivalent of winning gold at the Olympics – you get an unblocked view of the outfits coming down the runway from head to toe, and you know what that means: great photos!”

savina chai

Silk dress, B.Blossom. 18K yellow and white gold ring with malachite, and patent leather boots. Top, Chai’s own.

savina chai

Wool gilet, technical fabric biker shorts, B.Blossom 18K yellow and white gold bracelet with onyx and mother-of-pearl, and patent leather boots. Top, Chai’s own

Photography Vee Chin Styling Imran Jalal Hair Miu Harit/NoOw Management Makeup Noo Wallaya/NoOw Management Location The Loft & The Champagne Bar/Waldorf Astoria Bangkok