From aĀ Hong Kong labelĀ that fusesĀ quality fabrics with relaxed silhouettes to a UK high-street brand that’s becomeĀ a fashion insider favourite, theseĀ lesser-known fashionĀ brands will give Reformation and Cameo Collective a run for their money:
#1: Genuine People
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The indie fast-fashionĀ label was founded by a husband-and-wife duoĀ in 2014, and now currently holds offices in both San Francisco and Shanghai.Ā The brand keeps customers coming back by refreshing their collection on an almost daily basis, so there’s always something new to be found under the “New Arrivals” tab.
From basics to more on-trend separatesĀ like a quilted velvet bomber jacket, everything here has a slick,Ā boyish aesthetic.Ā Prices aren’t exorbitant, either; they range from US$102 (S$146) for a plainĀ tee to US$528 (S$754) for a long down coat. The site offers international expedited shipping atĀ US$29.95 (S$43), which will get your items to your doorstep in four to sixĀ business days.
#2: Grana
Also founded in 2014, the Hong Kong label’s founder Luke Grana was inspired by the quality fabrics that he encountered on a trip to Peru. Realising a need to make suchĀ materialsĀ available to the masses at more affordable prices, Grana offers basics like tees, shirts and slip dresses made ofĀ materials likeĀ Peruvian pimaĀ cotton, Chinese silk and Mongolian cashmere.
ItsĀ biggest draw are theĀ prices: AĀ silk t-shirt goes for $56, while a silk dress retails for $113. Free shipping is available from their site forĀ orders above $75.
#3: Nice Martin
It may only be two years old, but theĀ Sydney-based label has been gainingĀ attention for its effortless styles and modern cuts.Ā WithĀ on-trend pieces such as off-shoulder shirt dresses and open-back linen tops, often in oversized silhouettes and loose fabrics, the labelĀ perfectlyĀ balances a tomboyish attitude with feminine designs.
Prices start from AUD$69.95 (S$75) for a t-shirt, and the site offers regular international shipping at AUD$35 (S$38).
#4: Storets
The Korean fast-fashion web storeĀ blew up on Instagram last yearĀ with its aggressive marketing campaign that saw many fashion It girls and bloggers (includingĀ Chriselle Lim andĀ Kristina Bazan) dressed in its trendy pieces. Why we’reĀ certain the brand is only going to get bigger:Ā They offer fashion-forward pieces that won’t break the bank.
An off-shoulder blouse, for example, costs US$68 (S$97), while a satin bomber jacketĀ costs US$174 (S$248).Ā The best part? The site offers free shipping worldwide with orders above US$75 (S$107).
#5: Series Noir
Launched lastĀ November, the US-based label is one to watch out for, thanks to its clean cuts and use of luxurious materials. The selection is limited, but the focus is on quality instead of quantity, and each piece reflects the brand’s cool, minimalist leanings.
PricesĀ here hover in the mid-ranges: A loose fit blouse goes for US$128 (S$183), while a 100% silk wool blend coat retails for US$578 (S$825). If you need furtherĀ incentive: There’s free worldwide shipping with no minimum spend here.
#6: Finery London
Three-year-old London-based high-street label Finery London has been making a name for itselfĀ amongst the fashion crowd. Helmed by a three-woman team consisting of a former fashion director and former head buyer at ASOS as well as a former design director at Topshop, the brand has relied on their founders’ experience and expertise to become one of the most popular street brands in the UK.
Based entirely online, itĀ focuses on affordable and trendy piecesĀ that reflects a feminine yet modern style – think romantic ruffle dresses matched with lace-up brogues. While the store doesn’t ship to Singapore directly (its closest shipping destination is Hong Kong), a limited range currently retailsĀ on Zalora.
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