From a Hong Kong label that fuses quality fabrics with relaxed silhouettes to a UK high-street brand that’s become a fashion insider favourite, these lesser-known fashion brands will give Reformation and Cameo Collective a run for their money:

#1: Genuine People

The indie fast-fashion label was founded by a husband-and-wife duo in 2014, and now currently holds offices in both San Francisco and Shanghai. The brand keeps customers coming back by refreshing their collection on an almost daily basis, so there’s always something new to be found under the “New Arrivals” tab.

From basics to more on-trend separates like a quilted velvet bomber jacket, everything here has a slick, boyish aesthetic. Prices aren’t exorbitant, either; they range from US$102 (S$146) for a plain tee to US$528 (S$754) for a long down coat. The site offers international expedited shipping at US$29.95 (S$43), which will get your items to your doorstep in four to six business days.


#2: Grana

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Red alert.

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Also founded in 2014, the Hong Kong label’s founder Luke Grana was inspired by the quality fabrics that he encountered on a trip to Peru. Realising a need to make such materials available to the masses at more affordable prices, Grana offers basics like tees, shirts and slip dresses made of materials like Peruvian pima cotton, Chinese silk and Mongolian cashmere.

Its biggest draw are the prices: A silk t-shirt goes for $56, while a silk dress retails for $113. Free shipping is available from their site for orders above $75.


#3: Nice Martin

It may only be two years old, but the Sydney-based label has been gaining attention for its effortless styles and modern cuts. With on-trend pieces such as off-shoulder shirt dresses and open-back linen tops, often in oversized silhouettes and loose fabrics, the label perfectly balances a tomboyish attitude with feminine designs.

Prices start from AUD$69.95 (S$75) for a t-shirt, and the site offers regular international shipping at AUD$35 (S$38).


#4: Storets

The Korean fast-fashion web store blew up on Instagram last year with its aggressive marketing campaign that saw many fashion It girls and bloggers (including Chriselle Lim and Kristina Bazan) dressed in its trendy pieces. Why we’re certain the brand is only going to get bigger: They offer fashion-forward pieces that won’t break the bank.

An off-shoulder blouse, for example, costs US$68 (S$97), while a satin bomber jacket costs US$174 (S$248). The best part? The site offers free shipping worldwide with orders above US$75 (S$107).


#5: Series Noir

Launched last November, the US-based label is one to watch out for, thanks to its clean cuts and use of luxurious materials. The selection is limited, but the focus is on quality instead of quantity, and each piece reflects the brand’s cool, minimalist leanings.

Prices here hover in the mid-ranges: A loose fit blouse goes for US$128 (S$183), while a 100% silk wool blend coat retails for US$578 (S$825). If you need further incentive: There’s free worldwide shipping with no minimum spend here.


#6: Finery London

Three-year-old London-based high-street label Finery London has been making a name for itself amongst the fashion crowd. Helmed by a three-woman team consisting of a former fashion director and former head buyer at ASOS as well as a former design director at Topshop, the brand has relied on their founders’ experience and expertise to become one of the most popular street brands in the UK.

Based entirely online, it focuses on affordable and trendy pieces that reflects a feminine yet modern style – think romantic ruffle dresses matched with lace-up brogues. While the store doesn’t ship to Singapore directly (its closest shipping destination is Hong Kong), a limited range currently retails on Zalora.


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