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Fashion

Singapore Brand In Good Company Opens Its First Flagship At Ion Orchard

What makes the new In Good Company store stand out: It's a collaborative effort amongst some of the best local creatives in fashion, food and design.

in good company store

Company Policy

In Good Company knows the most effective formula for success: Collaboration. The three-year-old homegrown brand established by four Singaporeans – Sven Tan, Kane Tan, Jaclyn Teo and Julene Aw – were previously stocked only at department stores and multi-label shops like Tangs and Kapok. Now, the brand claims a spacious 3,300 sq ft space in Ion Orchard (#B1-06) as its own, and officially opened its doors last Friday.

in good company ion orchard

The Interior

Working with local award-winning design agency Traart, the founders came up with a part shop, part gallery concept. Full of modern, minimalist features – granite plinths, black racks, large mirrors along the perimeter and light wood furnishings – every inch reflects the brand’s clean, pared-down aesthetic.

plain vanilla cafe ion orchard

The Cafe

Likewise, the 20-seater cafe housed within the retail floor is a shared labour of love. Food is whipped up by local bakery Plain Vanilla (expect simple, comforting fare like granola, yogurt bowls, grilled sandwiches and egg aioli on brioche). The large communal tables were designed together with co-founder Nathan Yong of homegrown furniture brand Grafunkt, while local florist Triceratops contributed lush greens and ferns to liven up the space.

in good company singapore brand

In Stores Now

Wardrobe staples ($109-$499) from the Capsule 6 collection that are great for everyday, from lightweight shirtdresses to loose-fitting crepe blouses and cotton pants. Also available are the brand’s signature handmade necklaces ($69-189) made of recycled metal and ribbons, as well as products from brands around the region, such as books from homegrown publisher Math Paper Press and handcrafted bags by Hong Kong label Hoiming.

in good company

Store Exclusive

Keep an eye out for a four-piece capsule collection launching next month: Made of silk, the range includes a flowy blouse, a pleated spaghetti-strap top, a structured A-line skirt and a simple sheath with an asymmetrical draped front.

 

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