Fashion is undergoing a transformation – one that has been a long time coming. From global luxury fashion brands to smaller labels closer to home, everyone is rethinking the way fashion is produced, especially the way it’s being consumed.
With sustainability playing a huge role in consumers’ purchasing decisions, we decided to speak to Keng How and Kage Chong, the founders of homegrown menswear label Biro, to find out how they are adapting to this phenomenon. They also share their tips on caring and shopping for denim, so that you can get the most out of your purchase and wear it for many years to come.
This article first appeared in Harper’s Bazaar Singapore.