singapore fashion week

#1: Top Asian brands will be the headliners.

singapore fashion week guo pei
Guo Pei Spring 2016 couture

One of the most exciting headliners will be China’s Guo Pei, the couturier behind pop diva Rihanna’s memed-to-death canary yellow extravaganza at last year’s Met Gala.

singapore fashion week naeem khan
Naeem Khan Fall 2016

Another prominent name includes Naeem Khan, who has had his gowns worn by the likes of Beyonce, Kate Middleton and the First Lady of the United States Michelle Obama. Mrs. Obama has repeatedly turned to the Indian-American designer for big occasions, such as the sunshine yellow cocktail dress she wore when Prime Minister Lee and wife Ho Ching visited the States recently.

singapore fashion week self portrait
Self-Portrait Fall 2016

Highly popular contemporary label Self-Portrait by Malaysia-born, London-based designer Han Chong rounds out the trio of international designers. The most price-accessible of the three (dresses are typically $500-800), his decidedly feminine designs have been seen on anyone from models such as Gigi Hadid to actresses as diverse as Kristen Stewart and Reese Witherspoon.

#2: Local designers will also get the spotlight.

singapore fashion week ong shunmugam exhibit
Left: Designer Ong Shunmugan. Right: exhibit

Expect a whole slew of both established names such as Max Tan and Ong Shunmugan and the next generation of designers such as exhibit by It girl Yoyo Cao, a debut clothing and accessories collection entitled ARISSA X from socialite Arissa Cheo, Stolen by Elyn Wong and Aijek by Danielle Woo, amongst many others.

#3: You can “see now, buy now”.

singapore fashion week stolen singapore brand

Mirroring the recent global industry shake-ups to make designers’ latest collections immediately available for purchase after the runway shows by brands like Tom Ford and Burberry, merchandise from select SGFW shows will be available at event partners such as Gallery & Co and online through e-tailer Zalora.

#4: And you can catch all the shows live.

Max Tan singapore fashion week
Max Tan

For those unable to make it down in person or based overseas, fret no more – with the acquisition of Digital Fashion by Singapore Fashion week, all shows will be streamed live with 360 Virtual Reality (VR) technology on both the Singapore Fashion Week and Digital Fashion Week websites. Now you’ve really got no excuses not to tune in.

Like this? Check out this book by top local insiders on the history of Singapore fashion, why the Asian fashion scene is heating up now and the emerging designers editor Noelle Loh is in love with.