An up-and-coming talent from the Singapore modelling scene made an appearance on the Jacquemus Fall/Winter 2022 runway show on June 27. Set against the backdrop of the salt-rock mountains of Camargue park in southern France, the show was the debut for Srri Ramm S/O Dayanithy, 21, who is professionally known by his first name Srri.
The 1.89m-tall model who is represented here by Now Model Management joined an inclusive cast of models of various ethnicities and body shapes that included top Italian model Vittoria Ceretti. Srri shared with FEMALE that he received the “rad” news that Jacquemus had handpicked him for the show last week while he was queuing for food.
Srri Ramm backstage at the Jacquemus Fall/Winter 2022 show. The show was held in Arles in the south of France.
“I was so happy and and thrilled just thinking of how fun and cool this opportunity was, and how it would be such an honour to represent Singapore walking for a renowned and cool label,” said the Gen-Zer who will be completing his polytechnic education soon.
Srri, who considers American model Alton Mason as his idol, first stumbled into the world of fashion modelling when he was scouted for a photo shoot for a local men’s magazine at the age of 17. He has been modelling part-time for the past two years.
Addie Low, the founder and director of Now Model Management, highlights how this news proves “Singapore already has faces who can make it on the international fashion arena” among the new generation of modelling talents. He added: “Srri has a good look for fashion and is a great representation of diversity and inclusivity today”.
Creative director Simon Porte Jacquemus was inspired by the idea of comfort and couture for the co-ed collection which he dubs Le Papier. The 61-piece collection comprises designs such as bike shorts and puffer coats (like the one that Srri Ramm wore) for men, as well as tulle frocks and slinky slip dresses for women that centred around a predominantly white colour palette.
The agency also represents another top Singapore model Kaigin Yong who has walked for the likes of Lemaire and Yohji Yamamoto as well as fronting global campaigns for brands such as Salvatore Ferragamo and Mulberry.