With It-girl followers like Palestinian DJ duo Simi & Haze and powerhouse creative Sita Bellan, vintage designer Sami Miró effortlessly makes the Insta-muse cut. The 31-year-old is a multi-hyphenate force to be reckoned with, boasting a star-studded clientele (Bella Hadid, ex Zac Efron and Selena Gomez) in her modern vintage pieces. Miró is a poster-girl for her own designs, often sporting deconstructed denim, blazers and neon pops of colour from her very own collection @samimirovintage.

Kim Bui Kollar @aka.kimbui

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Not quite a suit. Ph: @bizzy_thefashion

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Don’t let the modest following fool you, Kim Bui Kollar – @aka.kimbui – is as stealthily fashionable as insta-muses get especially when it comes to layering. The former right-hand woman to Philip Lim has an affinity for either a killer tailored look or a slouchy (but never sloppy) ensemble. This mom of three’s style is all about silhouettes. Forget perfectly composed images; most of her rolodex depicts laid back family time. Kollar’s low-key take on high-fashion is exactly what you didn’t know your timeline needed.

Selah Marley @selah


A fashion anomaly and darling rolled into one, New-York based experiential artist and model Selah Marley has found her following – on, and off Instagram. The daughter (and striking image) of musician Lauryn Hill and granddaughter of Bob Marley has picked up on more than just her famous mother’s features. Having grown up around vintage couture, the 20-year-old has retained an appreciation of classic pieces with a free-spirited take on just about everything. Daring displays of sheer tulle, latex maxi skirts and playful textures make one thing clear: Selah’s here to make her own rules.

Iris Yang @1risy

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💛💛💛 📸@0v7

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Few models paint a picture as striking as Iris Yang. The Chinese-born stylist now resides in Paris and her everyday looks are inspired by classic references such as the Great Gatsby and expressionist art (think Modigliani). The 24-year-old former design student meticulously pairs elements of traditional Chinese makeup with carefully sourced vintage Moschino and Jean Paul Gaultier. The result? A glamorous meeting of Eastern and Western influences, not too far off from the kitsch-elegance of her vintage Instagram mood-board.

Evangelie Smyrniotaki @styleheroine

Though not exactly a new-comer to the fashion blogging scene, art director, model and founder of Style Heroine creative studio, Evangelie Smyrniotaki, embodies undeniable fashion muse status on Instagram. Her 312k followers are privy to sharp, tailored, glamorous ensembles – killer Bottega suits, modernised Chanel Tweed get-ups and immaculate red nails – all adding to a cheeky, over-the-top sensibility that most seem to shy away from. Smyrniotaki just might be the style heroine we need to save us from the claws of casual.

Melina Matsoukas @msmelina

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NY state of mind.

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Melina Matsoukas is no stranger to a long list of credentials in the music industry. The 38-year-old music video director is also a two-time Grammy winner and has contributed to the artistic and stylistic vision of artists like Solange, Kylie Minogue and Wild Belle. Her fashion-muse status is considerably under the radar, but Matsoukas’ nonchalant pairing of Valentino, Pucci and Proenza Schouler pieces against stellar backdrops – yep, the pyramids of Egypt – boasts a style sensibility like no other.

Iris Law @lirisaw

Ever since her first fashion campaign with Burberry Beauty in 2017, Iris Law has made some major strides. The 18-year-old daughter of actors Jude Law and Sadie Frost recently signed a contract with IMG models but also has her sights set on sustainable fashion design. Describing her style as a mix of re-used vintage pieces and a form of ‘character-play’, Law’s penchant for unpredictability coupled with her London cool-girl status has made her sartorial choices one to watch.

Naomi Roestel @naomiroestel

Vietnamese pop musician and owner of Instagram boutique @the.butterfly.effects Naomi Roestel is every bit a digital dream. Hand-drawn tattoos (they’re real!) accompanied by kitschy co-ords, superimposed backgrounds and 90’s graphic tees all lend to the likeness of a virtual avatar. Remember Lil Miquela? Well Roestel’s about to give her a run for her money.

Fer Medina @fermedina

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New York will always make me happy!⚡️

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The Mexican style influencer’s feed gives us maximum luxury, no holds barred. Sharing snippets of a life of travel, leisure and impeccably lavish taste. Whether in an Italian vineyard with a Lady Dior in tow or cruising through the streets of NYC, she’s always serving a look. If it’s escapism, inspiration or pictures for a vision board you’re after, now you know exactly where to find it.

Estelle Chemouny @estellechemouny

Relatively under-the-radar up until recently, Parisian stylist and model Estelle Chemouny has quickly garnered an impressive following. Flitting between fashion weeks and pulling off edgier runway looks than most, Chemouny’s style is as chic as it is challenging (really, how does she pull it off?!). The 29-year-old has a penchant for Prada and Celine and teeters between the clean lines of French style and sparkle of Italian decadence. In short, Parisian cool with a twist.