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The New Guard: Talita Von Furstenberg Is Putting A Modern Spin On Her Grandmother's Legacy

You know her last name, and the launch of her first capsule collection for the house her trailblazing grandmother built might raise plenty of assumptions. Yes, Talita Von Furstenberg is 100 percent fashion front row elite. And yes, her pieces – like gran’s – are all about prints and effortless femininity. But she is under no pretense that she’s a designer – yet. Keng Yang Shuen speaks with the refreshingly down-to-earth 20-year-old and discovers the true charm of TVF for DVF.

Talita grown up and in one of the line’s effortless sundresses

What type of woman would your collection appeal to?

“The DVF woman is a working woman who’s professional, sexy and looking for effortless clothes that transition from the office to evenings out. TVF for DVF is a 23-piece capsule collection designed to target a younger DVF customer who’s more contemporary, but just as in charge. She’s looking for feminine, romantic pieces with softer colour palettes and whimsical prints that she can wear on the street or to the beach. It will be a permanent addition to DVF with two collections a year.”

With her fashion icon of a grandmother, Talita von Furstenberg (right) was born fashion elite, but don’t judge her for it.

How do you think the collection will add to the DVF legacy?

“I envision a mum and daughter coming into DVF with one shopping at TVF and the other at DVF, both wanting easy, beautiful clothes – just that they’re for different lifestyles. Hopefully, the TVF customer will develop into the DVF woman as she matures and her needs change.”

Would you consider becoming a full-fledged designer?

“The design process for TVF was definitely intimidating. My team is so well-versed with the process, yet I was designing, providing the art direction and the inspiration for the first time. Right now, my role as creative director of the line seems to be the perfect fit since I don’t have the technical training needed to be a fashion designer. However, already with one collection, I’ve learned so much, so it is likely that my role as a designer will expand with more time and collections.”

The prints are either adaptations of archival DVF patterns or inspired by Talita’s personal memories.

Prints are a signature of DVF and remain a highlight in your collection. What’s special about the ones in TVF for DVF?

“I chose my favourite archival DVF prints and tweaked them with new skews and colourways. The remainder of the prints are all inspired by nature – flowers and the beach bring me so much joy – and each has a special backstory that reminds me of a memory. For example, the seashell print reminds me of when I was little and collected shells on the beach. At the end of these trips, I would gather all the shells and spell out the names of each person in my family with them, so seeing this print makes me think of my family and our travels together.”

Gran is her role model and Talita von Furstenberg’s immersion into the DVF brand from young helped inculcate her love for fashion.

What does the brand Diane von Furstenberg mean to you?

“It means everything to me. Diane von Furstenberg is a family brand and as she is not only my grandmother, but also my role model and fashion inspiration… all I want to do is help her and her brand. It’s an interesting juxtaposition between honouring the heritage of DVF, while also inserting this fresh, younger vibe into it. I’m happy to be a link to a generation of shoppers whom I think DVF hasn’t spoken to in a while.”

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