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The New Guard: Talita Von Furstenberg Is Putting A Modern Spin On Her Grandmother's Legacy

You know her last name, and the launch of her first capsule collection for the house her trailblazing grandmother built might raise plenty of assumptions. Yes, Talita Von Furstenberg is 100 percent fashion front row elite. And yes, her pieces – like gran’s – are all about prints and effortless femininity. But she is under no pretense that she’s a designer – yet. Keng Yang Shuen speaks with the refreshingly down-to-earth 20-year-old and discovers the true charm of TVF for DVF.

Growing up, how immersed were you in the DVF brand?

“When I was six, I asked my grandma if I could change the brand name to Talita von Furstenberg when I take over. I’m so incredibly honoured and excited to finally get to be a part of such an amazing company and, this collection is called TVF, so it’s not that far off from that childhood vision. I remember being small yet so fascinated and inspired by watching the DVF runway shows, and getting to go backstage. When I was nine, I went to Florence with my grandma for a special resort runway collection, and I helped cast the models and style the outfits. Obviously, I wasn’t actually doing anything important since I was very young, but I felt then like I was. After that trip, I realized that fashion was 100 percent what I loved and wanted to pursue.”

How many wrap dresses do you own?

“So many! Wrap dresses are so easy to wear and can be worn for almost every occasion – they’re great additions to every closet. I started wearing wrap dresses at seven years old when DVF had them made to fit me.”

What’s a typical day like in your life?

“Very hectic. I’m juggling five classes, each with readings, papers and group projects, as well as the full-time job of creating this clothing line, and constantly having meetings and calls about it. I’m all over the place, but I have a really strong work ethic so when I need to get things done, I can sit down for hours without getting distracted. I go back and forth between DC for school and New York for work every week, which is stressful and honestly difficult, but it is completely worth it because I get to pursue my two real interests in life: fashion and social justice.”

What do you major in at college and why did you pick it?

“I’m majoring in Justice and Peace, which is essentially learning about the world’s conflicts and social injustices, and discussing ways to create positive solutions and instilling peace that goes far beyond changing policy… Although I am pursuing fashion as my career, philanthropy and activism will be a part of my life forever. I have and am creating a platform, and I know that I want to use it to make a positive impact on the world, just as my grandma has done with her platform.”