In line with the American label’s “see now buy now” approach, the brand will be staging its Spring 2017 show in Venice Beach, Los Angeles. Inspired by music festivals Coachella and Burning Man, the set-up will feature graffiti murals, light installations, carnival rides and performances by roller-skaters, fire acts and acrobats (how’s that for putting on a great show?).

All looks off the runway – which will also include the brand’s highly anticipated second collection with It girl Gigi Hadid – will be immediately made available for purchase.

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