Gigi Hadid is not your average modern-day woman. We know that because her parents are multi-millionaire real estate tycoon Mohamed Hadid and The Real Housewives reality star Yolanda Foster. While many her age – 21 – dream of becoming a model/influencer, she’s been doing so since she was a toddler, almost as if it were premeditated, starting as the face of Baby Guess.
In the past two years, that career has exploded to include campaigns for Versace, Balmain and Tom Ford, as well as shows for equally megawatt brands such as Chanel and Miu Miu. Add her social circle – mostly equally blessed celebrity blue blood (Kendall, Cara, anyone from Taylor Swift’s #girlsquad) – and she’s become one of the most followed faces on the planet (with 22.1 million Instagram followers at press time – I swear that figure jumped overnight).
For all that fantasy living though, her de facto wardrobe is quintessentially Los Angeles, where she was born and raised. It’s casual with strong athletic leanings: cropped tops are a staple, as are leggings and skinny jeans, complete almost always with classic pumps, trainers or booties. If she didn’t look like a living Barbie Doll (luscious blonde tresses, button-cute features, a bod that singlehandedly brought back ’90s sexiness), it’d hardly win her props for pushing fashion boundaries.
What she does have in spades is an all-American, girl-next-door appeal – one that none in her It posse can compete with; not even Kendall Jenner who, despite her 64.3 million Instagram followers, still strives to be fashion (yet remains, ultimately, a Kardashian). So when Tommy Hilfiger was lookingfor his next star collaborator, Hadid made perfect sense.
Among all the kingpins of modern-day American sportswear, Hilfiger is one of the most current. His string of celebrity partnerships span pop culture’s most well-loved personalities today: from the kooky Zooey Deschanel to original It girl Alexa Chung; all unpredictably fun, yet always relatable. His recent shows have all been built to rake in the social media “Likes” – Spring 2016’s Caribbean escapade on a boardwalk runway encircling a lagoon; this season’s sailor girl outing anchored by a life-sized recreation of a vintage cruise ship.
The Tommy x Gigi capsule line is his next charge in a daring multimedia plan to take his celebrated 31-year-old label into the next era. Following months of teasing and sneak peeks online, the collection was launched in stores and on the brand’s e-commerce site the same time it was revealed in full at his New York Fashion Week show in early September. If immediacy is what Gen Z wants, Hilfiger’s onto it. And if it means giving the most winsome face in fashion’s Instagram aristocracy her first design break, better yet.
Covering clothes, shoes, bags, watches and even a sailor’s hat, the over-30-piece line ($69-$799) adds a sunny West Coast spring to Hilfiger’s famous New England stride – Hadid was said to have worked closely with the designer from start to end of the creative process. “I love how (the pieces) are an honest reflection of my own style and Tommy’s iconic signature twist… It’s young and fun, very Tommy and very me,” says the supermodel.
The standouts come from the outerwear department: a military pea coat with patches and a shearling collar, a streamlined marching band jacket, a cool army green bomber with “Gigi” scrawled across the back. Every piece is smart, on trend, yet timeless – Hadid personified, if you will. Everything else sports strong nautical influences – a Hilfiger signature – and the same relaxed, practical chic. Cue the Italian-made cable knit fisherman’s sweater, cropped just so for some playful Hadid charm. Or the dark denim overalls with flared legs and leather inserts – paired with a striped roll-neck pullover in the look book, it’s reminiscent of what a young Brigitte Bardot would have worn.
Says Hadid: “I feel like there’s a piece in the collection for everyone. I designed it with so many of friends, family and role models in mind. I think people will have a lot of fun with the collection, especially the patches. We’ll see a lot of different ways that people are going to wear it, and that makes me really excited.”
An adapted version first appeared in Female’s October 2016 issue.
Like this? Check out the best beauty looks from NYFW’s Spring 2017 shows, how Gigi, Adriana and other sexy supermodels ruled fashion week and what Taylor Swift wore at the Tommy Hilfiger show.