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Helmut Lang And Travis Scott Team Up For 2017's Most Refreshing Collaboration Yet

Helmut Lang, the designer brand helmed as the minimalist champ with unfussy aesthetics, has collaborated with American rapper Travis Scott for a limited edition capsule collection.

Launched yesterday, the collaboration features an array of minimalist staples which includes tees, jackets, sneakers, denim and loungewear pieces priced between US$175 (S$247) to $1,715 ($2,424). While it’s meant to be a menswear line, we think the range’s relaxed, grunge-y silhouettes can be just as easily worn by women.

Unlike the brand’s current minimalist leanings, the collection draws inspiration from rodeo culture and ’90s streetwear with its bold graphics and cowboy and bull motifs  Travis Scott’s penchant for vintage Helmut Lang has also heavily influenced the collection, so don’t expect muted hues and structured separates – the artist never trades up on subtlety.

Alongside the collection, there’s also a one-of-a-kind campaign video (above) with a distinctly lo-fi, retro vibe that includes fuzzy footage of the rapper himself.


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