#1: It’s a fast fashion brand that aims to break the association with poor quality.
With hundreds of stores in China in big cities like Shanghai and Beijing, it may come across as a surprise that Urban Revivo’s first international store just opened. It aims to provide the style factor (an impressive 12,000 new pieces every year), but fights the notion that fast fashion is of poor quality as it prides itself on the fit and finish of their apparel.
#2: Think of it as an Asian Cos.
Most fashion folks love Cos for its chic minimalist pieces at reasonable prices – but may find the cuts to be unsuitable for Asian physiques. With Urban Revivo’s main market entirely centred in the Asian region (for now), it’s no surprise to know that the brand tailors clothes to suit the Asian silhouettes.
#3: Men get to join in as well
Urban Revivo has an equally robust men’s section covering everything from work wear to sporty, utilitarian pieces.
#4: Their Singapore flagship is now open.
Measuring over 7,000 square feet, the brand’s first international store (#02-24/25/26 Raffles City) is massive – and, if anything, indicates a serious intention to stay and expand.
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