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The Return Of Velcro Sneakers And How Brands Are Making It Cool

Velcro closures – the simple hook and strap system – that has been popularised ever since the 60s has withstand the test against time.

Remember when velcro shoes were the coolest thing to own? Or back in the 90s when it was the pair of shoes to wear to school? Well, seems like the hook and strap system has made a refreshing comeback on the sneakers to own.

A pair of sneakers is quintessential in every fashion girl’s – and guys’ – wardrobe but the return of velcro sneakers sees a practical reasoning to it – undone laces will be a thing of the past and it’ll also provide a snug fit better than any slip-ons, plus, it lends any outfIt an old-school 90s appeal – but has it really become uncool through the years, hence why people stop wearing it? Or was it more of a “because I know how to tie laces” approach?

No doubt that at one point of time lace-up shoes were everywhere but here, we pick the brands who have succumbed to this major throwback trend and how they are making it cool again.

#1: Superga
The newest Q2 release from Italian footwear brand, Superga, comes in various iterations. But the one we are digging the most? The ultra feminine velcro series that will instantly lend any outfit effortlessly chic vibes. The metallic strip stamped on the upper elevates the shoe for a more party-worthy appeal for any cool girl. #2: Adidas Stan Smith
In 2014 there was the New Balance sneakers that got everyone talking and in 2016, there was the Stan Smith – and how did the sportswear giant up the ante of the highly favoured sneaker? He simply added velcro straps. Cool? Most definitely.   #3: Vans x Opening Ceremony
If there is one staple shoe in the fashion packs’ wardrobe, then it definitely has to be this. The Vans x Opening Ceremony‘s Prison Issue LX sneaker from the hotly anticipated Elements Pack reinvented this retro do to a design that’s sleek and minimal in a creamy beige hue that will appeal to both the guys and girls. Like this? Check out the Asics x Disney collab, the Fenty Puma by Rihanna S/S ’17 collection has finally hit stores and Darren Romanelli and Cali Thornhill DeWitt team up with Surrender for a kick-ass collection.