Burberry’s digital game is strong: It launched a preview of the Spring Summer 2016 collection on their Snapchat account (follow them at the handle @burberry) before the actual show, and will make selected items from this collection available for purchase directly after. Plus, British singer Alison Moyet’s performance throughout will be filmed and uploaded to the brand’s Apple Music channel, launched just this month. But which looks will make the rounds on Instagram? Stay tuned to find out: