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Move Over LBDs, The White Dress Is This Season's Hero Item

Say hello to this season’s forever piece: part good girl, part resort, and all round romantic. With options from the minimalist to the hippie, the womenswear department at Robinsons should be on your radar.
White dress summer

Elizabeth and James

 More often that not, something long, flowy and white would be filed under resort holiday territory (all right, and bridal too). In short: It’s made for really specific occasions. But when almost every fashion brand slots in a white summery frock somewhere in the mix, that piece turns into a serious proposition for day wear.

White dress for women


For the French brands, the folksy vibe is spot on. At See by Chloe, there is a nod to Joni Mitchell with a flowy white number that comes complete with vintage-y floral prints and tassels. Meanwhile, Ba&sh puts a retro spin on the trend with its delicate crochet column dress.

White dress boho chic


Suncoo, another French label debuting at Robinsons Jem this season, aces the Saint-Tropez vibe with a rope lace-up detail on a kaftan dress that’s paired with a cotton-blend kimono jacket. Elizabeth and James takes a pared down and art-school cool approach to styling. Its frothy white maxi chiffon dresses are teamed with a turtleneck top, sculptural metal jewellery and white sneakers.

An adapted version first appeared in Robs Report in Female‘s April 2016 issue. 

Like this? Check out these 9 pretty maxi dresses all fashionistas will love.