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Fashion

Why Saint Laurent's New Concept Store Is Worth A Look

Talk about an all-encompassing retail experience - and at the former site of Colette no less.

Retail isn’t dead. One look at the number of creative concept stores from major brands is proof that innovative retail spaces are on the rise with each one getting increasingly engaging and unique. Take Bvlgari’s New Curiosity Shop with its taxidermy pieces and eclectic bric-a-brac from last year for example, or Gentle Monster’s famously modern stores that feel more like an art gallery instead.

This time, it’s the Saint Laurent Rive Droite by Anthony Vaccarello that’s got our attention. That it’s taken over the spot where the iconic Colette used to be, located at Number 213 Rue Saint Honore,  can only be a good thing. The store takes inspiration from its brand history and in this case, it’s the Rive Gauche line that transformed Yves Saint Laurent from a high-end couturier to a ready-to-wear boutique in the ’60s.

Fun fact: Rive Gauche means “left bank” and is commonly alluded to the bohemian and artistic side of Paris. The new concept store is a nod to the line by being called Rive Droite which also refers to the “right bank”

But the real intrigue of the concept store lies not just in the exclusive Saint Laurent by Rive Droite ready-to-wear pieces. The limited edition lifestyle collectables ranging from vinyl, books, furniture, etc as well as the showcase of art exhibitions and events, all filtered through the Saint Laurent DNA and aesthetic, are reason enough to check the creative laboratory-esque store out the next time you’re in the area. The Saint Laurent Rive Droite also has an extended store on Los Angeles’s Rodeo Drive. 

 

 

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